CFO Series: Advanced Profit Enhancements

Description

This four-topic event focuses on three separate, proven tactics to increase profitability, including cost reductions, revenue enhancements, reducing investment, avoiding waste, and taking a more integrated look at avoiding risk. We also look at methods to optimize the return from the marketing function. The focus is simple – getting the most bang for the buck with proven approaches to increase profitability and to improve the organization.

Highlights

Tactics to Improve Bottom Line: 1st Strategy Improve Income
What do investors want? They actively pursue three key strategies; 1) improve profit (most over used strategy), 2) reduce investment (an under used strategy), and 3) reduce risk (a much-neglected strategy). We will discuss proven techniques to help your organization thrive.

  • Introduction to the three levers – Income, Asset Utilization, and Risk.
  • Cost control
  • Increasing volume
  • Pricing

Tactics to Reduce Investment: 2nd Strategy Improve ROI
We will explore strategies to improve asset utilization and reduce investment. We will discuss proven techniques to help your organization thrive.
  • Cost of capital: What does my capital really cost and why?
  • Increasing asset utilization
  • Process choices: The impact of automation?

Tactics to Reduce Risk: 3rd Strategy to Help ROI
We will explore strategies to reduce risk. When risks are exhibited on the income statement – it is too late. Risk is silent and insidious. We must plan, as we have seen what happens when risk becomes real and reduces net income. We will discuss proven techniques to help your organization plan for risk before the next miscalculation. Be prepared!
  • Why is risk relevant?
  • Your risk profile: Risk tolerance, appetite, and effective monitoring
  • Methods to effectively manage risk

Bridging the Gap with Marketing Management: The Four Ps
What should we know about marketing and what are the four ‘P’s of marketing? Many financial leaders are not sufficiently knowledgeable about the marketing function, marketing management, and measuring marketing results. We will discuss proven techniques to help your organization grow and thrive. Finance and marketing can and should help each other – we will show you how.
  • What is the function of Marketing?
  • Marketing plans: Products and services, Price, Place or channels, Promotion
  • Coordinating the 4Ps to gain maximum results

Objectives

  • Understanding the issues that drive the bottom line and discovering ways to make improvement happen. Learn more about pricing for profitability, cost control and increasing throughput.
  • Understanding the issues that drive asset utilization and discovering ways to make improvement happen. Learn more about the cost of capital, asset utilization, and choosing an appropriate process.
  • Understanding the issues that drive risk, why it matters, and discovering ways to make improvement happen.
  • Understanding four components of marketing. How finance and marketing can work collaboratively to drive superior financial performance.

Leaders

Brian Maturi

Brian Maturi, MBA, CA, has over 35 years' financial management experience in the UK and US, including five years with Deloitte Touche and over 20 years with BorgWarner, Inc. where he was a divisional VP-Finance and Corporate Director of Risk Management. His favorite topics include ERM, management accounting and currency, commodity and interest rate hedging. Brian holds a bachelor's in Economics, an MBA and is an English Institute of Chartered Accountants fellow.