This course is designed to provide accountants with a comprehensive understanding of the subscription pricing model. As the business world increasingly shifts toward subscription-based models, it's crucial for accountants to understand the financial implications and strategies associated with this pricing approach. This course will cover the basics of subscription pricing, how to set prices, and how to analyze the financial impacts of these decisions, as well as the specific impacts to your business.
By the end of this course, participants will be equipped with the knowledge and skills to effectively manage the implementation of subscription pricing to their practice.
Learning Objectives
- Understand what subscription pricing is and the need for a shift from traditional pricing to subscription pricing
- Set subscription prices based on costs, customer value perception, and competitive analysis
- Transition to a subscription pricing model and communicate these changes to stakeholders
- Understand the need to regularly review and adjust subscription pricing based on business needs and client changes
- Manage customer retention and churn in a subscription pricing model
- Develop skills to analyze the financial impact of subscription pricing on a business’s revenue and profitability
Major Topics
- The basics of subscription pricing
- Pricing strategies, with an eye toward a modern model for your business
- How to implement subscription pricing
- The need to look back and assess the financial impact of the implementation
- How to manage customer retention
- The optimum subscription pricing for your business
